Write Consistently. Finish with Confidence.

You're Not Failing - Your System Is.

If you're like most writers, the issue isn't talent, motivation, or even willpower. It's execution.

• You start strong but lose momentum.

• Life gets loud.

• Your schedule gets messy.

• Your writing rhythm disappears.

• Weeks go by with no progress.

You know writing matters—but fitting it into your life feels impossible.

The 12 Week Year for Writers Coaching Program

A proven execution system + personalized coaching = writing that actually gets done.

We help you:

• Make writing easier

• Eliminate decision fatigue

• Build a weekly routine you can trust

• Create short-term wins that lead to big breakthroughs

• Finish your projects without burnout or guilt

Writing becomes something you do, not something you hope to get around to.

What you get with our coaching

A Proven System That Works

You’ll use the 12 Week Year for Writers framework—built on behavior science, realistic planning, and writer psychology—to achieve better results in 12 weeks than most writers get in 12 months.

Expert Coaching + Real Accountability

Every coach is trained in:

• The 12WY for Writers methodology

• Sustainable writing routines

• Project chunking

• Writer rhythms

• Weekly planning + execution

We help you stay focused, on track, and moving forward.

Custom Plans, Not Cookie Cutter Advice

Your coach helps you build your:

• 12-week plan

• Personalized Weekly Writing Routine

• Custom Model Week and Writing Schedule

• Strategies for staying consistent

Your plan fits your life—not someone else’s.

Support When It Matters Most

We help you through:

• Stuck points

• Overwhelm

• Schedule chaos

• Creative fog

• Loss of momentum

You won’t be writing alone anymore.

Who This Is For 

You’ll Get the Most Out of Coaching If:

You are:

• Working on a book, dissertation, content pipeline, article, newsletter, or long-form project

• Wanting more structure, clarity, and accountability

• Tired of stopping and starting

• Ready to build a writing routine that works with your real life

• Open to support, feedback, and trying new habits

You don’t need to be perfect. You just need to be ready for a better system.

This Isn't For You If:

• You're looking for someone to write your book for you
• You want line-by-line editing or developmental feedback
• You're not willing to show up for your own writing
• You expect results without doing the work

Our coaching is for writers who are ready to execute not just dream.

Option 1: Power Planning Session

A 90-Minute Intensive Collaboration to Map Out Your Next 12 Weeks

Price: $197

Perfect for:
Writers who want clarity, strategy, and a plan they can trust.

Potential outcomes for your session:

• A coach-approved 12-week writing plan

• A list of project chunks and tactics

• A realistic Model Week and writing schedule

• Strategies for avoiding your usual stuck points

• Clear next steps for consistent momentum

Option 2: 12 Week Book Finisher Program

Finish Your Draft in 12 Weeks With Weekly Coaching

Price: $1,997

Includes:

• Weekly 1:1 60-minute Coaching Sessions

• Your complete 12 Week Year for Writers plan

• Chapter-by-chapter project chunking

• Weekly accountability and troubleshooting

• Customized writing schedule & routines

• Light feedback on pages

• Support through stuck points, overwhelm, and loss of momentum

Perfect for:
Writers working on a long-form project who need structure, accountability, and expert guidance. 

How It Works:

The 12 Week Year for Writers System in Action

Week 1: Vision & Planning

We clarify your 12-week goal, chunk your project into weekly targets, and design your Model Week.

Weeks 2-11: Execute & Adjust

You write. We coach. You hit your weekly targets, troubleshoot obstacles, and build momentum that compounds.

Week 12: Review & Celebrate

We review your progress, celebrate your wins, and plan your next 12 weeks if you're continuing.

The result? Consistent progress instead of stop-start cycles. Finished drafts instead of perpetual "working on it."

Why This Works When Other Methods Don't

Most Writing Advice Assumes You Have:

• Endless time
• Perfect focus
• A consistent schedule
• No other responsibilities
• Motivation on demand

The 12 Week Year for Writers assumes:

• You have a full life
• Your energy varies
• Your schedule shifts
• You need flexibility AND structure
• You're human

Testimonials

“This system changed everything. I went from scattered and stuck to writing every week and I finished my draft on time. For the first time in my career, I had a plan that actually worked.”

Sarah M, Business Book Author

“I’d been trying to finish this book for five years. Five years. I finished it in twelve weeks with this coaching program. I still can’t believe it.”

David R., Memoirist

Trevor Thrall, Ph.D.

Author of The 12 Week Year for Writers & The Weekly Writing Routine Workbook

Trevor's mission is to help people reach their goals by helping them to become the most productive writers they can be.

Trevor has spent almost 25 years using the 12 Week Year to manage his writing, including ten books and edited volumes, a host of academic articles and book chapters, and scores of op-eds and commentaries.

In addition to helping people master the 12 Week Year for Writers system, Trevor's coaching focus is helping entrepreneurs and business owners write books that build their businesses. 

Leilah Moodley

Writer, coach, and founder of Cool Story Sis, a creative community supporting underrepresented voices through storytelling.

Leilah specializes in therapeutic and reflective writing, helping writers move through fear, perfectionism, and creative blocks using practical structure combined with emotional depth.

She has facilitated workshops for mental health charities and within her own platform, and she integrates the 12 Week Year for Writers into both her personal practice and coaching work. Her approach blends compassionate guidance with structured momentum to help writers build a sustainable, joyful writing life.

Leilah's coaching focus is helping fiction writers breakthrough roadblocks and finish their books.

Christina Larocco

Writer, coach, historian, and author of The Women's Rights Movement since 1945 and Crosshatch: Martha Schofield, the Forgotten Feminist.

Christina specializes in bridging the academic and creative. She received her PhD in history from the University of Maryland, College Park, and has spent a decade as editor-in-chief of a peer-reviewed scholarly journal. Christina writes for a broad audience about feminism, history, and the craft of writing.

As a book coach, she loves to help ambitious nonfiction writers climb out of their research rabbit holes and figure out what their book is really about so they can write more purposefully and more happily than they ever thought possible.